Director, External Communications & PR @ Kinship - California

Job Overview

2 months ago

Director, External Communications & PR

Kinship - California


Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As the premier partner to a new generation of pet parents, we use our data, products, and services to help people be the best pet parents they can be. And we unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. All so we can reimagine the pet parenting experience, up people's confidence, and help the world find better ways to care.

Kinship is a coalition that includes:

  • Adopt-a-Pet, the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month
  • Our world-leading Wisdom Panel™ genetic health screening and DNA testing for dogs
  • The award-winning Whistle™ GPS dog tracker and health monitor
  • Pet Insight Project, our ground-breaking science team that uses AI to turn billions of data points into actionable insights
  • Vet Insight our expert-driven, on-demand pet health platform
  • The Wildest, the destination that helps pet parents keep their cool in the wild world of pet parenting
  • GoodFriend, our recently-launched marketplace for all your pet's people
  • PetStory, our platform that curates top services for pet parents in Russia
  • FluffyGo, the mobile-first platform is a one-stop solution for science-minded pet parents in China
  • LEAP VENTURE STUDIO, our accelerator that supports innovators and start-ups, allowing Kinship to bring new solutions to pet parents

Together, these teams and more work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at


Kinship is looking for an experienced External Comms and Public Relations Director, reporting to the CMO. This role is responsible for the end-to-end external comms and PR strategy and execution. The role will collaborate closely with the executive and business leadership to establish these strategies and tactical plans.

We look for the role holder to drive the agenda as well as being hands-on, self starting and detail-oriented. In the broader marketing team we have resources in design, internal comms, email marketing, social media etc that will be key collaborators.

The role will operate within the context of Mars Inc, developing where appropriate joined up communications plans and working with the Mars Petcare Corporate Affairs teams. It should though lead like a director within a tech start-up with experience in hyper-fast growth.


  • Lead the development and execution of the end-to-end External Comms and PR Strategy for a corporate/parent company
  • Lead development and execution of Executive Visibility strategy including thought leadership, speaking opportunities and award submissions
  • Manage PR agency and support earned media outreach, maintaining local and national media contacts with a focus on tech/business (eg. TechCrunch, FastCo, Inc., The Information,etc), national broadcast (CNBC, Bloomberg, MSNBC, etc)
  • Manage corporate and President digital portfolio/social media
  • Help evolve and amplify CSR strategy
  • Provide ongoing strategic counsel to Leadership on communicating company reputation, performance, public announcements, and more
  • Develop, edit, and distribute communications materials including press releases, internal story alerts, corporate statements, corporate materials, presentations, and speeches.
  • Lead issues and crisis communications for our brands, ensuring compliance with Mars standards
  • Represent Kinship as company spokesperson as needed
  • Partner with the Talent team to develop and execute an Employer of Choice strategy
  • Support strategy and planning for Kinship corporate reputation and employment brand programs
  • Collaborate with Internal Communications on Internal storytelling
  • Budget management of external comms and PR


As Kinship people, we have three pillars, our Cultural Pillars, that set out how we aim to be-in our everyday work, and in how we approach each other. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you'll need these skills to knock it out of the dog park:


Kinship Leadership Competencies

  • You Have Courage: a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
  • You Learn at Pace: a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you've learned
  • You Value Difference: a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work.

Role Specific Leadership Requirements

  • Open minded and culturally sensitive
  • Highly motivated, self-directed, and must thrive in a fast-paced, high growth setting.
  • Experience developing strong and trusting relationships with senior stakeholders, including the Kinship President.
  • Comfortable navigating ambiguity and willing to step up to drive clarity
  • Comprehends the big picture to bring to life in comms tactics
  • Ability to identify opportunities and turn them into actionable initiatives
  • Excellent communication skills (both oral and written) to connect and collaborate effectively with a diverse set of peers and stakeholders; constructive and solution-oriented mindset.
  • Excellent written and creative writing skills for all external communications.

Functional required Experience

  • 10+ years of experience in communications, public relations
  • Extensive network of connections in media/press
  • Strong communications skills, verbal and written
  • Experience leveraging owned social and external social networks (e.g. Glassdoor, BuiltIn, etc) to grow reputation and attract positive attention
  • Experience in high growth SaaS business and/or digital/online marketplace, digital commerce, data as a service.
  • Event PR experience is advantageous


  • Unique opportunities for a customizable career within pet care
  • A super collaborative, flat work environment with direct access to our senior leadership team
  • Work from the hottest cities across the world
  • Dog-friendly workplaces
  • Medical, dental, vision, 401k match, and pet benefits for you and your family
  • Unlimited paid time off
  • Flexible work opportunities
  • Parental leave for the birth or adoption of your new human child (and fur baby)
  • Discounts on pet products, services, nutrition and veterinary wellness plans
  • Welcome kits with pet merch & Kinship swag
  • An extensive onboarding program with a chance to meet all of our leaders across Kinship

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