Content Analyst @ Meta - San Francisco, CA

Job Overview

7 days ago

Content Analyst

Meta - San Francisco, CA

Meta is seeking a Content Analyst to join our Content Strategy & Acquisitions (CS&A) team. CS&A works closely with our product and partnerships teams to help shape content strategy and drive creator success across the Meta family of apps. The Media Analytics team within CS&A serves as a trusted thought partner in building our content businesses. The Content Analytics function is responsible for synthesizing data and developing insights about audiences, content, and products to inform content strategy and investment decisions across Instagram and Facebook. This role will work closely with cross-functional teams to analyze consumption patterns, audience adoption, publisher and content trends. The ideal person will be passionate about the intersection of media and technology and seek to understand how content can drive product initiatives.

Content Analyst Responsibilities:

  • Develop research and measurement approaches for evaluating the success of content published on Instagram and Facebook and consumed by people around the world
  • Apply expertise in quantitative analysis to identify growth opportunities via content and creators for products such as Instagram Reels and Facebook Watch
  • Deliver data-driven, actionable insights about global and localized content for the Content Strategy & Acquisitions team and other teams within the company
  • Develop strong cross-functional partnerships across Meta to drive our team's success

Minimum Qualifications:

  • Experience with communicating strategy and results to different audiences
  • Experience working independently and a track record of taking initiative in uncertain, dynamic environments
  • Advanced knowledge of SQL to drive efficient analysis and reporting of trends
  • BA/BS degree
  • 5+ years of experience, including conducting research/analysis projects
  • Experience analyzing data to tell a story and make recommendations
  • Experience driving complex projects forward with cross-functional stakeholders

Preferred Qualifications:

  • Experience using Tableau or other data visualization software
  • Knowledge of Hive and Python-based data pipelining
  • Interest for and understanding of creator trends

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]

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