Senior Director of External Affairs (6300U) - Jacobs Design Institute About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles , our Principles of Community , and our Strategic Plan .

Departmental Overview

The Jacobs Institute for Design Innovation is UC Berkeley's interdisciplinary hub for learning and making at the intersection of design and technology. We see design and technological innovation as integrally linked: innovation opens possibilities and extends the reach of design, while design links new technologies with human experiences and ensures that innovation truly benefits people and communities. Bringing together technical depth, design methodology, and a focus on societal impact, we aim to educate students who understand both the under-the-hood details that make something work and the big-picture context that makes something matter.

At the Jacobs Institute, technological breakthroughs commingle with Berkeley's deep academic strengths and consistent focus on social good, uniquely equipping students to tackle the pressing challenges of today and tomorrow. From our home in Berkeley's College of Engineering, we extend broadly across campus, serving as a welcoming hub: here, engineers, artists, and makers of all kinds can gather and collaborate. In a space designed to mix students of different disciplines, expertise levels, and modes of engagement, we provide a range of opportunities for hands-on, team-based learning, from courses to independent tinkering and co-curricular offerings .

The Senior Director of External Relations is responsible for the Jacobs Institute external relations inclusive of marketing & communications, corporate relations, international partnerships, events and program development and coordination. Plans, develops and implements strategies for specific initiatives for constituencies including prospective and current students, faculty, alumni, local community, government, corporate and international partners, parents, as well as the general public. Works under the leadership of the Faculty Director and Executive Director to establish strategies, goals, and target revenues.

Application Review Date

The First Review Date for this job is: June 1, 2022 - Open Until Filled

Responsibilities

50% Outreach, Marketing & Communications

Designs, develops and implements communication, marketing and public program strategies that align with and advance the strategic vision and mission of JIDI.
Develops and manages the Institute's brand identity, including voices, brands, and style guides for JIDI and the Masters program; builds and maintains brand across all communications and collateral, for all programs, activities, and services.
Develops and implements communication strategies (both web and print) for all programs, services, and activities of the Institute, including the masters and certificate programs. These strategies will be designed to inform a range of external and internal constituencies the mission and vision of JIDI and its comprehensive suite of programs, policies, and practices.
Leads content planning, production, and management for Institute social media, website newsletter, publications (e.g. compendiums of MDes student work), commencement program, and other public-facing materials and special projects.
Manages development and production of collateral materials and promotional gift items. Responds to alumni and other external constituent inquiries.
Recruits and provides on-boarding and other support to Design Fellows. Supervises student assistants, including the MDes Creative Catalysts, in graphic design, marketing, storytelling, publication design and website development for the JIDI and the masters program.
30% International and Corporate Partnerships

Works with Institute and College leadership to develop annual strategy for opportunity development and revenue targets.
Employing entrepreneurial spirit and creativity, proactively seeks and pursues industry partnerships & programs with both short- and long-term horizons.
Build and maintain a network of industry partners. Liaises regularly with College of Engineering Development Office.
Manages and sets goals for MDes Director of Career Development.
15% Program & Event Coordination

Using institutional knowledge and awareness of alumni and other key constituency perception, designs, develops, and implements short and long-term strategic plans, programs, events, and activities.
Continuously evaluates programs for success within Institute's goals, making recommendations for new programs, adjustments to existing programs, or the sunsetting of activities that no longer benefit the Institute.
Manages planning and production of programs and events for a range of audiences, including: various lecture series, semester design showcases, biannual Industry Advisory Board meetings, open houses and community events such as Cal Day, homecoming, other workshops, recruitment and yield events.
Manages implementation of events including advertising, catering, room setups, RSVPs, and staffing flows.
Manages contributions from Administrative Officer and other staff. Events range from 40-person lectures to multi-day showcases. Events may also be online, in-person, or hybrid.
Works with event guests, presenters, and campus partners, and others to ensure quality experience for all.
5% Quickly and appropriately identifies, addresses, and mitigates unforeseen and / or rapidly unfolding events that may negatively impact relationships between the campus and various constituencies, keeping senior management appropriately advised and notified.

Required Qualifications

Advanced knowledge of external relations, marketing, and communications.
Advanced knowledge of practices and procedures associated with building and maintaining effective working relationships with all levels of alumni, internal and external constituencies.
Advanced written, verbal, and interpersonal communication skills, including skill to produce information that is appropriately presented and effectively received by target constituencies.
Active listening skills, including advanced critical thinking and analytical skills.
Skill to recognize potential areas of constituency concern and address, resolve and / or mitigate problems or issues.
Advanced project management skills, including skills to plan and implement successful events.
Preferred Qualifications

Bachelor's degree in related area and / or equivalent experience / training.
Advanced knowledge of the campus, its vision, mission, goals, objectives, achievements, issues of concern and infrastructure.
Advanced knowledge of issues of concern in higher education.
Salary & Benefits

Salary is commensurate with experience.

For information on the comprehensive benefits package offered by the University visit:

https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:

https://www.eeoc.gov/sites/ default/files/migrated_files/ employers/poster_screen_ reader_optimized.pdf
For the complete University of California nondiscrimination and affirmative action policy see:
http://policy.ucop.edu/doc/4000376/NondiscrimAffirmAct

To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucb/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=36029&PostingSeq=1

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